Kommentare zu: Will Google extend the CPA-Model to Search? http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/ Mon, 26 Jul 2010 13:52:03 +0000 hourly 1 http://wordpress.org/?v=3.0 Von: kilo vermek http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/comment-page-1/#comment-5503 kilo vermek Sat, 29 May 2010 15:59:22 +0000 http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/#comment-5503 Hello, that is w very helpful article.. i translated that article and i liked it.. thak you very much.. Hello, that is w very helpful article.. i translated that article and i liked it..
thak you very much..

]]> Von: keith "online schools" http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/comment-page-1/#comment-5394 keith "online schools" Thu, 29 Apr 2010 06:26:38 +0000 http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/#comment-5394 Nice article almost all of my doubts covered...also nice explaination over CPA Nice article almost all of my doubts covered…also nice explaination over CPA

]]> Von: Furniture Indonesia http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/comment-page-1/#comment-5353 Furniture Indonesia Thu, 22 Apr 2010 02:20:29 +0000 http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/#comment-5353 Great article, it answered several questions I’ve had for a while. I bookmarked your site, and I hope you keep up the good work. Great article, it answered several questions I’ve had for a while. I bookmarked your site, and I hope you keep up the good work.

]]> Von: Online Investments Keywords http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/comment-page-1/#comment-176 Online Investments Keywords Tue, 05 Feb 2008 02:01:57 +0000 http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/#comment-176 <strong>Why Citizens High School Online Diploma Is a Better Investment than a GED Course of Study...</strong> Some employers look upon a GED as inferior, preferring instead an actual high school diploma. This is unfortunate because acquiring a GED is not as easy as one may think. General Education Development can be rather difficult to acquire. But the reality... Why Citizens High School Online Diploma Is a Better Investment than a GED Course of Study…

Some employers look upon a GED as inferior, preferring instead an actual high school diploma. This is unfortunate because acquiring a GED is not as easy as one may think. General Education Development can be rather difficult to acquire. But the reality…

]]> Von: » SEM über Affiliate Netzwerke - das ungenutzte Potenzial http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/comment-page-1/#comment-87 » SEM über Affiliate Netzwerke - das ungenutzte Potenzial Wed, 26 Sep 2007 09:27:13 +0000 http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/#comment-87 [...] genau das um, was Google wahrscheinlich in Zukunft selber realisieren möchte (Lesetipp: Will Google extend the CPA-Model to Search?): Sie wandeln das derzeitig stark risikobelastete CPC-Modell der Suchmaschinen in ein Revenue [...] [...] genau das um, was Google wahrscheinlich in Zukunft selber realisieren möchte (Lesetipp: Will Google extend the CPA-Model to Search?): Sie wandeln das derzeitig stark risikobelastete CPC-Modell der Suchmaschinen in ein Revenue [...]

]]> Von: Google Conversion-Optimierungstool: ein weiterer Schritt in Richtung CPA | marketing2null.de http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/comment-page-1/#comment-86 Google Conversion-Optimierungstool: ein weiterer Schritt in Richtung CPA | marketing2null.de Tue, 25 Sep 2007 11:54:25 +0000 http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/#comment-86 [...] kurzem haben wir erläutert, wie Google zukünftig ein CPA-Abrechnungsmodell in der Suche implementieren könnte. Kurze Zeit später, auf der Search Engine Strategies (SES), [...] [...] kurzem haben wir erläutert, wie Google zukünftig ein CPA-Abrechnungsmodell in der Suche implementieren könnte. Kurze Zeit später, auf der Search Engine Strategies (SES), [...]

]]> Von: Andreas Reiffen http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/comment-page-1/#comment-47 Andreas Reiffen Mon, 20 Aug 2007 18:32:17 +0000 http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/#comment-47 Thanks for your comment, Shadab. Maybe you're right, and CPA would attract much more advertisers (and generate much more money for Google). However, I think that Google will always be concerned about user experience and therefore limit the advertising space. Today they don't display more than ten ads in the SERPs. I'm not sure if they will change this policy. But who knows!? Thanks for your comment, Shadab. Maybe you’re right, and CPA would attract much more advertisers (and generate much more money for Google). However, I think that Google will always be concerned about user experience and therefore limit the advertising space. Today they don’t display more than ten ads in the SERPs. I’m not sure if they will change this policy. But who knows!?

]]> Von: Shadab Malik http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/comment-page-1/#comment-44 Shadab Malik Mon, 20 Aug 2007 11:21:42 +0000 http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/#comment-44 This is really a great piece of info there. The analysis is indeed minute to the lowest level and gives a better picture all over. Take a look at this way: 1. Every Business today is ready to shell out about a 10% of profit to anyone who brings business. And more and more websites would be happy to offer Google its share, if a conversion happens (as long as the CPA does not exceeds the profit over a sale). 2. This may only attract more advertisers to adopt the model and forget about the CPC (which meant a spend even on a looker) 3. The spend on an ad would considerably decrease for unbranded or not-so-popular advertisers and may directly affect the bigger brands. 4. Click frauds, undoubtedly, would end. One thing that you have missed, however, might be the user's point of view and their behavioural change that may occur as a result of Google's shift to the CPA model. The sponsored links on a search engine also suggests the authenticity of an advertiser, thereby, making the user feel secure enough to buy a product from the Sponsored Links. With the adoption of this model, the Sponsored Links would, no doubt, increase tremendously and probably would outnumber the organic results!! Thus leaving the SEOs little room to survive! This is really a great piece of info there. The analysis is indeed minute to the lowest level and gives a better picture all over. Take a look at this way:
1. Every Business today is ready to shell out about a 10% of profit to anyone who brings business. And more and more websites would be happy to offer Google its share, if a conversion happens (as long as the CPA does not exceeds the profit over a sale).
2. This may only attract more advertisers to adopt the model and forget about the CPC (which meant a spend even on a looker)
3. The spend on an ad would considerably decrease for unbranded or not-so-popular advertisers and may directly affect the bigger brands.
4. Click frauds, undoubtedly, would end.

One thing that you have missed, however, might be the user’s point of view and their behavioural change that may occur as a result of Google’s shift to the CPA model. The sponsored links on a search engine also suggests the authenticity of an advertiser, thereby, making the user feel secure enough to buy a product from the Sponsored Links. With the adoption of this model, the Sponsored Links would, no doubt, increase tremendously and probably would outnumber the organic results!! Thus leaving the SEOs little room to survive!

]]> Von: Google AdWords and Paid Search: CPA vs. Existing CPC-Model | Seo Alchemist http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/comment-page-1/#comment-37 Google AdWords and Paid Search: CPA vs. Existing CPC-Model | Seo Alchemist Fri, 17 Aug 2007 04:43:38 +0000 http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/#comment-37 [...] just did recently translate the German post from July into English and posted it on his new blog at [...] [...] just did recently translate the German post from July into English and posted it on his new blog at [...]

]]> Von: Google AdWords and Paid Search: CPA vs. Existing CPC-Model http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/comment-page-1/#comment-36 Google AdWords and Paid Search: CPA vs. Existing CPC-Model Fri, 17 Aug 2007 03:16:55 +0000 http://www.marketing2null.de/2007/08/16/will-google-extend-the-cpa-model-to-search/#comment-36 [...] just did recently translate the German post from July into English and posted it on his new blog at [...] [...] just did recently translate the German post from July into English and posted it on his new blog at [...]

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